Disaster Preparedness-The Ostrich Paradox

Our ability to predict certain types of natural catastrophes has never been greater. Yet, people consistently fail to heed warnings and protect themselves and their communities, with devastating consequences. Robert Meyer, PhD, Co-Director of the Wharton Risk Management and Decision Processes Center, and co-author of The Ostrich Paradox: Why We Underprepare for Disasters discussed this contradiction, and what government authorities and individuals can do to improve disaster preparedness.