Disastrous role of Herd Mentality behaviour bias in investing

Just how evil is social proof? Consider the following example: Many investors believe that a sure thing is to invest in something \"everyone\" is investing in. For example, if everyone is buying Zomato, then you can be sure it will continue to rise in price! In this episode, I have discussed Social Proof bias and its disastrous effect in investing and how you can save youself from being victim of this behaviour bias.