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Disco Unicorns and Designing for the ‘Wow’ Factor

EPISODE · Apr 29, 2026 · 39 MIN

Disco Unicorns and Designing for the ‘Wow’ Factor

from The Restaurant Innovator · host FSR magazine

With 25+ years in hospitality, Alan Roth—operating partner of The Restaurant People and the mind behind iconic venues like Rosa Sky and Giselle—is now launching Atlanta’s newest rooftop destination, Jagger Suite. In this episode, Alan discusses the strategy for expanding into the fast-growing Atlanta market and the Studio 54-inspired concept behind Jagger Suite. We dive into how headline-grabbing design, curated programming, and energy drive revenue beyond traditional food and beverage. Alan also breaks down the evolution of nightlife, sharing how operators can stay relevant by adapting to changing drinking habits.

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Disco Unicorns and Designing for the ‘Wow’ Factor

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