Discover Ireland - marketing tourism to domestic markets

Fionnán Nestor, Domestic Campaigns Manager of Fáilte Ireland talks to guest presenter Adam Baker about the Discover Ireland activity including the current 'This is Living' campaign. Fionnán also woked on the highly successful campaign for The Gathering in 2013. Fionnán talks about the role of Fáilte Ireland with particular emphasis on how marketing functions in encouraging domestic tourism stays. He reviews the history of how Discover Ireland campaigns have evolved over the years, to emphasise how Irish holidays were positioned as a young, exciting option for locals to experience - with activity tourism being a big contributor.