Discover The Brand Creating A Sustainable Fragrance Empire

from Shopify Masters · host Shopify, Shuang Esther Shan

We are chatting with Michelle Feeney, the marketing maven that's responsible for catapulting brands like Creme De La Mer, MAC, and St.Tropez to cult-favorite status. She's now the founder and CEO of Floral Street, a vegan and sustainable fragrance brand that's sold in Sephora, Nordstrom, and Anthropologie. Michelle shares her journey and strategies for scaling lovable brands and bootstrapping a startup. For more on Floral Street and for show notes: https://www.shopify.com/blog/floral-street-fragrance-mixing-sustainability?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

Michelle Feeney is responsible for catapulting brands like Creme De La Mer, MAC, and St.Tropez to cult-favorite status. In 2017, she launched her own vegan, cruelty-free, and sustainable fragrance brand Floral Street.

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Discover The Brand Creating A Sustainable Fragrance Empire

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This episode is 42 minutes long.

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This episode was published on October 18, 2022.

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