Discover the leading destination for luxury & emerging brands from Africa, The Folklore

We are excited to welcome Amira Rasool, Founder and CEO of The Folklore to The Style That Binds Us podcast! The Folklore is an innovative online retail concept featuring high-end and emerging designer brands from Africa and the diaspora. The Folklore serves as a cultural hub for contemporary brands, artists and creatives to showcase their personal stories. The Folklore has been featured in Vogue, Fast Company, Forbes, Refinery29, Business of Fashion, Who What Wear, The Cut and many more. In this episode, you’ll get the inside scoop on where Amira got the idea for The Folklore, how they choose designers for the site, how she supports designers from Africa & the diaspora and so much more. We hope you enjoy this episode! Here is a link to shop our favorite products from The Folklore.