Discover The Power Of Storytelling - Seth Erickson - EP 208

What's your story? Seth Erickson, founder and Chief Mischief Maker at Storify Agency talks to Peter and Kathleen. He helps startups clearly communicate their value to the marketplace through storytelling Go here to get a free chapter of Seth's book "How To Hack Humans" https://www.storifyagency.com/yakking The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show. https://TheYakkingShow.com                [email protected]  https://karytechsolutions.com               [email protected] Timeline 02:00                     Seth’s Background 03:31                     Books on Story Telling 07:01                     Chief Mischief Maker 07:30                     Brand Foundation 09:10                     The Hero’s Journey 10:30                     Case Study – Abbott Construction 11:55                     The 3-Act Play 13:19                     B2B, B2C or both? 15:24                     How to Unravel a story 18:40                     The Budweiser Clydesdale Story 21:01                     Story Incubator & Accelerator 22:35                     Seth’s book 27:01                     Artificial Intelligence & Content Creation 28:49                     Success Secrets