Discover the Story Behind "Elf on the Shelf"

from Talking Business Now · host Kelly Scanlon & C-Suite Radio

Chanda Bell, co-founder and co-author of “The Elf on the Shelf,” shares how she and her twin sister and mother turned a cherished family tradition into an iconic brand that delivers holiday magic. Listen to other entrepreneurial stories in the Smart Companies Thinking Bigger podcast archive. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Dec 23, 2016

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Discover the Story Behind "Elf on the Shelf"

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