Discover Your 'Sweet Spot': Test Your Marketing

Test your marketing! Don’t just take advice blindly and assume it will work wonders for you as it does for the advisor! Adopting a mindset, a methodology, to test everything you do to make your brand known and accepted, on a platform like LinkedIn, will save you a heap of frustration and wasted effort. Focus especially on testing: ▶️ What do your audience and ideal client really want ▶️ What is the problem(s) they experience that is hindering your ideal client in getting what they want ▶️ What other people’s posts should you engage with and how ▶️ What type of content will create huge engagement ▶️ What voice and tone will resonate best with your ideal clients 𝘛𝘩𝘦 𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘵𝘩𝘪𝘴… Don’t just copy others and assume what works for them will work for you! 𝘐𝘵 𝘸𝘰𝘯’𝘵! Because your audience, your ideal client, your solutions, are unique and different! Test, test, test, and test some more… Until you find you own unique sweet spot!