Discovering the Journey and Wisdom of a Sales Engineering Legend: Peter Cohan

Send us Fan MailIn this insightful episode of Coffee with Sales Engineers, we sit down with Peter Cohan, founder of Second Derivative and author of 'Great Demo' and 'Doing Discovery.' Peter shares his transformative journey from a chemist to an SE legend, offering valuable lessons for current and aspiring sales engineers. Topics covered include the critical pillars of a successful SE, the importance of discovery, and the dynamic relationship between account executives and sales engineers. This episode is packed with actionable advice for anyone in or considering a career in sales engineering.00:00 Introduction and Welcome00:23 Guest Introduction: Peter Cohan01:05 Peter's Early Career Journey02:47 Transition to Pre-Sales and Marketing04:09 Founding a Business Unit04:53 The Role of a Sales Engineer09:14 The Importance of Learning and Teaching12:18 Core Skills and Attributes of a Great SE22:26 Effective Collaboration with Account Executives32:15 Final Thoughts and Recommendationshttps://www.linkedin.com/in/petercohan/