Discussing CRM Strategy with the Denver Broncos’ Analyst Matt Sullivan

The NFL season starts today! Of course, we're kicking off the season opener with a little chat about consumer data. After a year that was particularly challenging to the Sports & Entertainment sector, people like Matt Sullivan, CRM analyst for the Denver Broncos, had to get creative about new revenue streams and building stronger, more personalized fan experiences.For example, while it may be a blow to people who collect ticket stubs, digital tickets do more than saving paper. They contribute to the data that experts like Matt use to make decisions about everything from sponsorships to fountain drink options.In the latest episode of Identity Revolution, host Fred Pfeiffer chats with Matt about trends in sports data analysis, including the impact of COVID, sports betting, fantasy football, and social media on the Marketer’s quest for actionable data and insights. Matt even shares a few tips for anyone wanting to enter the world of CRM in sports.The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.