EPISODE · Jun 13, 2017 · 32 MIN
Discussing the Hybrid CMO, With Drew Neisser - CB55
from The Chief Customer Officer Human Duct Tape Show
Drew Neisser, who has interviewed over 200 CMOs and I discuss the evolving role of the CMO, and the expanding "hybrid CMO" taking on operational responsibility and expanding to influence the overall customer experience.
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Discussing the Hybrid CMO, With Drew Neisser - CB55
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