Discussing the Impact of COVID-19 on Consumer Behavior and Retail with Heidi Bailey

What does the future look like for Retail? Is traditional in-store shopping a thing of the past? According to Heidi Bailey, VP, Futures & AI at The Integer Group, people still want to visit stores. Of course, there have been shifts in consumer behavior business owners should not neglect, but embrace. In this Identity Revolution episode, our host Fred Pfeiffer and guest Heidi Bailey discuss how COVID has given a new meaning to digital connections. People have embraced the advantages of the online world, but once things go back to normal, even those who were not fans of shopping will want that physical experience.  Interlocutors also talk about the importance of the data in the advertising industry. Our guest believes that brands, not agencies, should store consumer data. They also mention the future of data: once the changes to digital identifiers take hold, new products, techniques, and solutions will come into view, bringing with them new opportunities for innovation in marketing and advertising.The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.