Discussing the Key Changes and Emerging Trends in Marketing with Marty Kihn of Salesforce

Marketing has always had one purpose — promote a brand and attract more customers. And although that goal has remained the same, the marketing approach has significantly changed over the last 20 years. Earlier, marketers used to be obsessed with celebrities and their lives; today, we're talking about IT, MarTech, and data science when it comes to marketing.But what do modern marketers use to achieve their goals? Can they rely entirely on machines, artificial intelligence, and platforms like Salesforce CDP, or do they need to understand data science and implement it in their strategies? Well, that depends on the emerging trends in marketing and customers' expectations.In the new episode of Infutor’s Identity Revolution, Cory Davis welcomes Marty Kihn, the SVP Strategy, Marketing Cloud at Salesforce. They get into Marty's career and life outside of work, how marketing became MarTech, and whether machines and AI can really replace the human side in the marketing space.The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.