Disinformation’s Impact on Brand Safety with Caitlin Rush, Global Head of Brand Safety Strategy at Twitter

Reliable information is increasingly hard to come by as disinformation finds new platforms and users to support its spread. Not only does this impact how we move forward as a society, but it also affects brand safety. This week, Patrick Hillman, Global Head of Innovation for our Crisis & Risk practice and Caitlin Rush, Global Head of Brandy Safety Strategy at Twitter, discuss the mediums and topics most prone to disinformation and what brands can do to proactively combat these threats.