Disney and the Intersection of Creativity and Business

Today's episode is about the need for more creativity and business in creating powerful experiences that move the mission forward for nonprofits and businesses alike. Join Dave and Carly as they welcome guest Theron Skees, veteran Disney Imagineering Creative Executive and owner of The Designer’s Creative Studio. Theron has 30 years of experience domestic and international across themed entertainment, creative, and design, including 23 years with The Walt Disney Company as an Imagineer. Theron has worked all over the world, creating powerful experiences that deliver business results. His work can be seen worldwide. Just in his time at Disney, that includes: Walt Disney World Walt Disney Studios Paris Hong Kong Disneyland Disney Springs Disney Cruise Line Today as founder of The Designer’s Creative Studio, Theron talks about the importance of storytelling and why it is so important for both for-profit and non-profit organizations. Episode Topics: Creating brand loyalty and employee engagement through experiential storytelling. Discussing the importance of experiential design in creating emotional connections and how this drives repeat engagement. Building experiences around the world, including in Disney Studios Paris, Hong Kong Disneyland, Disney Cruise Line, and more. The connection between creativity and business, or how Imagineers and Finance can learn from each other. You can find out more about Theron and what he is up to at https://www.designerscreativestudio.com. We hope you enjoy our conversation with Theron! Season Three of the Purpose & Profit Podcast is brought to you by: Imago Consulting Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport. Masterworks The mission of Masterworks is to help you accomplish yours. We offer a complete range of innovative marketing and fundraising solutions to help Christian organizations of all sizes. We have over 30 years of experience serving organizations through strategy, direct mail, digital, data & analytics, creative, & technology. Learn more about Masterworks at www.masterworks.agency. Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.