Disney apuesta por videos cortos para competir en la era de la atención fragmentada

from La Nube de BLU Radio · host Bumbox Podcast

La plataforma de streaming de The Walt Disney Company comenzó a probar “Birds”, un feed de videos cortos en formato vertical dentro de Disney+ en Estados Unidos. La estrategia busca adaptarse a una audiencia cada vez más dispersa, acostumbrada a consumir contenido rápido en plataformas como TikTok, Instagram y YouTube Shorts. Con clips de su enorme catálogo de películas y series, Disney intenta atraer a usuarios que hoy ven contenido en fragmentos y compiten por la atención en un entorno dominado por el scroll infinito.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Mar 13, 2026

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Disney apuesta por videos cortos para competir en la era de la atención fragmentada

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