Disney Magic and DEI Changes with Shawn Smith

Shawn Smith has served in senior communications roles with Warner Bros. and The Walt Disney Company, developing multimillion-dollar campaigns for global brands and franchises. She has also served as the global head of communications with Osmo, one of the world’s leading ed-tech companies. Here, she discusses the current state of DEI in PR, the joy of working with iconic IPs, and why she's stepping out on her own.Key Takeaways:- The current state of DEI in the PR world- What it’s like working with powerful IPs- What it was like working with PR legend Pat Tobin- How Shawn helped Minnie Mouse get her star on the Walk of FameEpisode Timeline:1:45 What has been happening in the world of DEI, especially in media, over the past few months?4:10 What's the reason for recent changes in DEI programs?5:40 What do you see as the biggest DEI challenges in the world of PR and communications?7:40 Where should we focus to make the biggest improvements in DEI?9:30 What was it like being a steward for such iconic characters and brands?11:10 Can it be hard dealing with fans?12:15 The character "Bible"15:10 The Minnie Mouse moment16:30 Minnie's star on the Walk of Fame17:30 Disney's Lucasfilm purchase19:10 Shawn's mentor Pat Tobin22:30 Jill Biden’s vaccination campaign24:00 What inspired Shawn to start her own company?This Episode’s Guest:• Shawn Smith from Shawn Smith Communications• Follow Shawn on LinkedInSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment!•             Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.