Disney Stores Return… Sort Of (Ep. 96) episode artwork

EPISODE · Apr 23, 2026 · 50 MIN

Disney Stores Return… Sort Of (Ep. 96)

from I Want That Too - Disney History and Merchandise · host Jim Hill

Jim Hill and Lauren Hersey unpack Disney’s latest retail experiment with pop-up stores, explore how movie theaters are turning merch into must-have experiences, and dig into the surprising origins of Disney fandom and collecting. From Pittsburgh store openings to high-fashion popcorn buckets, this episode connects the dots between Disney’s past and its evolving strategy to turn every experience into something you can take home. NEWS • Disney Store “comeback” revealed as limited-time pop-up retail experiences in select cities • First pop-up location announced for Pittsburgh, with another coming to Paramus, New Jersey • Disney partners with Go Retail Group to reduce overhead while testing physical retail demand • Movie theaters lean into merch with The Devil Wears Prada 2 collectible bundles and fashion-themed popcorn containers • Disney introduces “Infinity Vision,” a premium large-format theater experience to compete with IMAX availability FEATURE • How the 1970 MGM auction helped spark the rise of Disney collecting culture • Roy O. Disney’s response: creating the Disney Archives to preserve company history • The role of early guidebooks in shaping the Disneyana marketplace • Celebrity collectors like Carrie Fisher and Michael Jackson driving up prices in the early 1980s • Fan-driven events and communities laying the groundwork for modern Disney fandom HOSTS • Jim Hill (@JimHillMedia) • Lauren Hersey (@laurenhersey2) FOLLOW • Facebook: @JimHillMediaNews • YouTube: @jimhillmedia • TikTok: @jimhillmedia • Patreon: https://www.patreon.com/jimhillmedia SUPPORT Support the show and access bonus episodes and additional content at https://www.patreon.com/jimhillmedia. PRODUCTION CREDITS Edited by Dave Grey Produced by Eric Hersey - https://strongmindedagency.com SPONSOR This episode is brought to you by UnlockedMagic.com – your go-to source for discounted Disney and Universal tickets. If a 2026 trip is on your radar, they’ll help you lock in the best deals with expert support every step of the way. If you would like to sponsor a show on the Jim Hill Media Podcast Network, reach out today. https://www.jimhillmedia.com/sponsor/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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Disney Stores Return… Sort Of (Ep. 96)

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This episode is 50 minutes long.

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This episode was published on April 23, 2026.

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Jim Hill and Lauren Hersey unpack Disney’s latest retail experiment with pop-up stores, explore how movie theaters are turning merch into must-have experiences, and dig into the surprising origins of Disney fandom and collecting. From Pittsburgh...

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