Disney to Buy Fox - Now What?

What happens next now that Disney has made a $52 billion bid for most of Fox? We'll tell you. Also, people want products to make them happy and healthy, and TV advertising has a BIG problem. Plus, rants and raves Tripadvisor's top rated London eatery (or is it), Netflix's personalization of artwork, not just recommendations, beatiful people at Silicon Valley parties who turn out to be models hired to impersonate friends, and James Franco's fabulous new movie "The Disaster Artist." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.nytimes.com/2017/12/14/business/dealbook/disney-fox-deal.htmlhttps://www.fastcompany.com/40502211/brands-people-just-want-products-that-make-them-happy-and-healthy?https://www.mediapost.com/publications/article/310978/i-am-television-advertising-and-i-have-a-problem.html