DISRUPT by Athletech News: HYROX's Christian Toetzke & Centr's Andrew Sugerman episode artwork

EPISODE · Jun 2, 2026 · 53 MIN

DISRUPT by Athletech News: HYROX's Christian Toetzke & Centr's Andrew Sugerman

from DISRUPT by Athletech News · host Athletech News

In this latest episode of DISRUPT by Athletech News, HYROX founder and CEO Christian Toetzke and Centr CEO Andrew Sugerman join ATN founder and CEO Edward Hertzman and Eric Malzone to break down their brands' partnership, now at the crux of the fitness competition sector.The group goes on to unveil HYROX's latest growth metrics and explain why it's a "when," not "if" question when it comes to HYROX's integration into the Olympic games. They also discuss how HYROX will aim to continue to expand without losing its "Mickey Mouse at Disney World" feeling. Listen to this episode of DISRUPT for more on:Centr's new involvement in HYROXThe ceiling for fitness competitionsWhat it means to be a HYROX gym

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DISRUPT by Athletech News: HYROX's Christian Toetzke & Centr's Andrew Sugerman

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