Disrupt with Insights: Natasha Hritzuk on Consumers, Conviction & Change

Natasha Hritzuk has shaped strategies at Microsoft, Warner Brothers Discovery, and General Mills - and in this episode of The Ripple Impact she shares how conviction, consumer truths, and bold research drive meaningful change.We explore:🌊 How insights teams earn a real seat at the table🌊 The C-suite meeting that sparked chaos - and opportunity🌊 Why consumer voices must guide creation, not just validation🌊 The dangers of tunnel vision (“we’re not in the business of…”)🌊 How conviction, empathy, and instinct fuel strategy and innovationThis is a must-listen for anyone in marketing, brand, or leadership who wants to see around corners, not get blindsided by them.📩 Work with Laura at The Ripple Impact if you’re ready to elevate your brand storytelling.#TheRippleImpact #WaveMakers #Marketing#Branding #Insights #Strategy