Disrupting a Dog's Dinner: The Scratch Story | #056

In this episode of Add To Cart, we are joined by Mike Halligan, Co-founder of Australia’s self proclaimed “best dog food” brand, Scratch. Mike has a long history helping grow Australian eCommerce brands and took the leap into his own venture when his dog got sick. Determined to reinvent the world of dog food, Scratch was born. In this chat, Mike discusses their subscription-only business model, why they’re not trying to be the biggest dog food company in Australia and how Mick Fanning and his best friend are big fans.Links from the episode:ScratchGoogle AnalyticsWooCommerceAutomate WooMetorikStampedOff the LeashOnline, Offline$20 off your first order with Signet (sponsored)Shopify Plus’ Future of eCommerce Report and Webinar (sponsored)Questions answered:What was wrong with the dog food industry that you felt you needed to fix?How have you set up your CRM?How did Mick Fanning end up investing in the business?                           This episode was brought to you by…  SignetShopify PlusAbout your co-host: Mike Halligan from ScratchA strategic thinker with creative passion, Mike helps to grow and build brands, digital products & eCommerce channels with a unique blend of technology, storytelling, design and data experience. He is the co-founder of Scratch, Australia's fastest-growing direct to consumer pet company. Thousands of dogs around Australia lick their Scratch bowl clean and enjoy healthier food, made fresher on subscription without all the retail markups along the way. Mike speaks on eCommerce, brand and the subscription economy.You can contact Mike at LinkedInThanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information.Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community