Disrupting Fair Trade: Daniel Kemdeng on Coffee, Community & Building Ethical Brands

What does it take to build a business that creates profit and real social impact?In this powerful episode of The Ripple Impact Podcast, Laura Barber sits down with Daniel Kemdeng, Founder and CEO of Amero Coffee, to explore how he transformed his family’s 90-year farming legacy into a global ethical coffee brand supporting over 10,000 farmers.Daniel shares his extraordinary journey from JP Morgan banker to purpose-driven entrepreneur, and the lessons he has learned building a business rooted in sustainability, fair pricing, and community impact.Inside this episode:• Why most coffee farmers see only a tiny fraction of the final sale price• The truth behind many fair trade claims• How to build an ethical supply chain that actually works• Why social impact can increase financial returns• The role of community in scaling meaningful businesses• What investors should consider beyond profit• How founders should think about brand building from day oneThis conversation is packed with insights for founders, brand builders, marketers, investors and anyone interested in the future of ethical business.🎧 Listen now and discover how business can become a force for good without sacrificing commercial success.⁠Laura Barber profile⁠⁠Ripple Impact Profile ⁠Want to work with The Ripple Impact? ⁠contact us here⁠https://www.amerocoffee.com/#TheRippleImpact #WaveMakers #Marketing #Branding #FairTrade #EthicalBusiness #SustainableBusiness