Disrupting Public Health Through PR with John Patton

John Patton is a 25-year marketing and communications executive and entrepreneur who has worked in public health for the last 13 years. Currently, he’s the Executive Director of the ProVention Health Foundation and a Vice President of the National Association of Chronic Disease Directors. He is also the author of "Brainless Health: Simple Health Habits for Smart People." Here, he talks about the intersection between media and public health and how simple habits can make big changes.Key Takeaways:- Simple habits that can improve your health- The need for disruption in public health messaging- The biggest problem in American healthEpisode Timeline:1:45 How John transitioned from broadcasting and journalism to health communications3:00 How John brought the power of media to public health4:00 John's work with ABC TV on diabetes5:30 How to talk to people who are pre-diabetic6:15 How is Instagram affecting public health?8:15 The philosophy behind "Brainless Health"9:30 John's small health habits 12:10 The most concerning thing about the current state of American health15:00 Why are people so resistant to public health messages?17:10 The need for fear marketing in public health messaging19:30 The change in public opinion on smokingThis Episode’s Guest:• John Patton• Pick up "Brainless Health" on Amazon• Follow John on Instagram @BrainlessHealth• ProVention Health Foundation Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment!•             Follow us on Facebook, X (formerly Twitter), Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.