Disrupting the Fitness Industry With a Hybrid Approach

“Since the day it came to fruition, Pilates ProWorks has stayed true to its mission in providing affordable access to high-energy, Pilates-based group fitness classes that engage the core, break the norm and foster a sense of community and camaraderie among our members,” - Oscar Sanin, founder and CEO of Pilates ProWorks This week on Franchise Today co-hosts Stan Friedman and Paul Segreto welcome as their guest, Oscar Sanin, founder and CEO of California-based, Pilates ProWorks. Oscar shares how in 2003, he followed his doctor’s recommendation and began to practice traditional Pilates as an alternative solution to surgery for severe injuries he had sustained in a 1994 plane crash. After experiencing Pilates firsthand, he soon realized the opportunity that lay before him to lead the charge on creating a new modern fitness movement based on traditional Pilates. Franchise Today airs LIVE Wednesdays at 12 PM Eastern Time / 11 AM Central Time with on-demand access on iTunes and is proudly sponsored by FRM Solutions and Franchise Foundry.