Disrupting the Legal Industry With Aaron McDonald

Aaron McDonald is the Aaron McDonald, is the Founding Director of Pragma Layers a Western Australian legal practice located in Subiaco. Aaron started Pragma Layers in 2014 at age 29 after leaving a large international law firm. Through consistent outreach and a client centred approach, Pragma has now grown to a team of 45 people. Aaron talked about his differentiating strategy when starting the firm, the importance of culture and living shared values daily, impacts of technology, artificial intelligence , key lessons and what advice he would give aspiring entrepreneurs. Pragma Layers - ⁠ www.pragma.law If you enjoyed the podcast, please subscribe, share, follow and review! Follow the podcast TikTok - ⁠⁠⁠@itsallaboutthegrey⁠⁠⁠ Instagram - ⁠⁠⁠@itsallaboutthegrey ⁠⁠⁠ YouTube - ⁠⁠⁠@itsallaboutthegrey⁠⁠⁠ Facebook - ⁠⁠⁠@itsallaboutthegrey⁠⁠⁠' X - ⁠⁠⁠@allbboutthegrey⁠⁠ Chapters: (00:00) Intro (01:04) Who is Aaron McDonald (03:04) When to Engage with a Layer? (09:25) What Drives Aaron to Grow Pragma (15:23) Aaron and his Leadership Style (20:30) Insights for Future Layers (25:00) Changes to the Legal Industry and Impact of Artificial Intelligence (29:10) Email Marketing (33:10) What Would Aaron do Differently? (36:30) Contact Aaron and Pragma Layers About the show: Educating the real s#!t about business. It’s easy to manage the black and white, the art is managing the grey.