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EPISODE · May 22, 2024 · 34 MIN

Disruption, Transformative Marketing and Demarketing

from AMA Marketing / And with Bennie F. Johnson · host Philip Kotler, Bennie F. Johnson

Philip Kotler, the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management at Northwestern University, joins AMA’s Bennie F. Johnson to talk about disruption in the marketing profession, why marketing should be transformative, and the value of demarketing.

What this episode covers

Philip Kotler, the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management at Northwestern University, joins AMA’s Bennie F. Johnson to talk about disruption in the marketing profession, why marketing should be transformative, and the value of demarketing.

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Disruption, Transformative Marketing and Demarketing

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Frequently Asked Questions

How long is this episode of AMA Marketing / And with Bennie F. Johnson?

This episode is 34 minutes long.

When was this AMA Marketing / And with Bennie F. Johnson episode published?

This episode was published on May 22, 2024.

What is this episode about?

Philip Kotler, the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management at Northwestern University, joins AMA’s Bennie F. Johnson to talk about disruption in the marketing profession, why...

Can I download this AMA Marketing / And with Bennie F. Johnson episode?

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