EPISODE · May 22, 2024 · 34 MIN
Disruption, Transformative Marketing and Demarketing
from AMA Marketing / And with Bennie F. Johnson · host Philip Kotler, Bennie F. Johnson
Philip Kotler, the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management at Northwestern University, joins AMA’s Bennie F. Johnson to talk about disruption in the marketing profession, why marketing should be transformative, and the value of demarketing.
Embed this episode
NOW PLAYING
Disruption, Transformative Marketing and Demarketing
0:00
34:53
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.
Frequently Asked Questions
How long is this episode of AMA Marketing / And with Bennie F. Johnson?
This episode is 34 minutes long.
When was this AMA Marketing / And with Bennie F. Johnson episode published?
This episode was published on May 22, 2024.
Can I download this AMA Marketing / And with Bennie F. Johnson episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!