Disruptive FM Episode 63: Marketing Personas Are Dead

Disruptive FM is the marketing podcast for eccentric minds.On this episode we talk about how those innovators in marketing feel persona-based marketing is already looking old and what the next steps could be to really understand audiences and people. Hosted by Geoffrey Colon, Communications Designer at Microsoft and author of the book Disruptive Marketing and Cheryl Metzger, Director of Strategy at Wire Stone.Follow us on Twitter @DisruptiveFM or follow Cheryl @TheRealCherylM or Geoffrey @djgeoffe#DisruptiveFM