Dissecting ChatGPT for Buyer Intent & Consumer Behavior

In this episode of AdLab, David Johnson, Chief Product Officer at LP, shares insights from his career in digital marketing and discusses how AI, evolving search behavior, and new technologies are reshaping the advertising landscape. From the rise of feed-based Google Shopping to the potential for AI platforms like ChatGPT and Gemini to capture consumer demand, the conversation explores what marketers and brands should expect in the years ahead.