Dissecting Data: How Brands Win with Smarter Marketing

To close out season one of AdLab, LP Chief Product Officer David Johnson joins the show to break down how brands are using data, testing, and AI to make smarter marketing decisions. From customer segmentation and pricing strategy to automation and attribution, this episode dives into what modern marketers need to stay ahead. Plus, LP Executive Account Manager Elisabeth Lageson joins for a hot headline segment on Google's AI Max rollout and the future of search automation.