Dissecting "Friends in Low Places" by Garth Brooks - 1990

What better way to usher in the 90s than with the signature song by the 90s' signature artist? With his 1990 hit Friends in Low Places, Garth Brooks did nothing less than usher country music into the wider cultural conscience. But why? What is it about this song, and Brooks's interpretation of it, that resonated so strongly that it essentially set the tone for country music in the 90s? And why didn't Mark Chesnutt's version have a similar effect?