Dissecting Misinformation Campaigns

This episode looks at common misinformation campaigns used to oppose pro-wildlife efforts, including messaging that discourages public involvement and leans heavily on “trust the experts.” Sam and Mark break down how these narratives are constructed and why they are effective. They also examine the role of science versus values in wildlife decisions and what that means for public participation.   Dr. Becky Niemiec's analysis of Prop 127 “Ballot Box Biology:” The Myth That Stopped Proposition 127—and Could Shape the Future of Wildlife Protection