Dissecting Tampa's Economic Powerhouse | The Marketing Behind Tampa Bay

In episode 79 of the TBD Podcast, Garrett is joined by Santiago Corrada, President and CEO of Visit Tampa Bay, to explore the pivotal role of the tourism industry in shaping the economic landscape of Tampa Bay. Santiago provides an in-depth analysis of several successful marketing campaigns spearheaded by Visit Tampa Bay, which have notably enhanced revenue streams for the region's hotels, restaurants, and attractions. Join us as Santiago delves into the broad impacts of tourism on the local community and discusses the factors driving the surge in visitors to Tampa. 0:00:00 - Intro 0:00:54 - The Tom Brady Story 0:01:27 - Marketing Tampa to Northern States 0:03:45 - The economic impact of hosting a Super Bowl 0:04:50 - Why cities should market themselves 0:09:29 - How to know if city ads are working 0:17:07 - The Importance of Tourism 0:27:30 - Why are people moving to Tampa 0:29:53 - The History of Visit Tampa Bay 0:40:40 - Outsiders are key to Tampa development  0:46:51 - Finding Tampa’s Identity  0:54:15 - Expanding the convention center 1:03:00 - Partnering with other cities 1:09:09 - What does Tampa need to focus on to continue growing 1:24:14 - Outro