Distillery Distribution Secrets: Avoid Margin Destruction!

The conversation delves into the complexities of navigating the three-tier system and the challenges faced in distribution and marketing. It explores negotiation strategies, direct-to-consumer approaches, product design for distribution, and the intricacies of working with distributors. Additionally, it highlights the marketing and logistics challenges in the industry.TakeawaysNavigating the three-tier systemChallenges of distribution and marketingChapters00:00 Marketing and Logistics Challenges