Distribution Trends in Pet Care

In developed markets, many consumers purchase pet food and pet care products from grocery stores, which provide convenience shopping in one location and at all hours of the day. In emerging markets, pet owners purchase their supplies from pet shops and pet superstores. Many emerging market consumers are first time pet owners, and these channels offer employees supplying knowledge about the benefits of commercialized pet food to emerging market consumers.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.