She Went From Aspiring Journalist to Running Her Own Agency | Ellisha Clapham on Influencer Marketing, PR & Backing Yourself

Ellisha Clapham didn't take the straightforward route into influencer marketing. But then again, nobody who builds something worth talking about ever does.In this episode, Ellisha shares the real story behind transitioning from aspiring fashion journalist to PR, talent management and eventually founding her own agency — the financial risks, the self-doubt, and the moments that made her realise she was more capable than she'd given herself credit for.We get into the unglamorous side of influencer management, how to set your rates without underselling yourself, and why building genuine relationships will always outlast any short term strategy.Honest, grounded and full of the kind of advice you actually need to hear — this one's for anyone thinking about taking the leap.⚡ What we cover: → Moving between in-house, agency and freelance roles in PR and marketing → Starting a business with limited experience and managing the financial risk → Influencer management, rate setting and negotiation strategies → Building genuine relationships and holding your value → Mental health, personal growth and celebrating small wins → Practical advice on branding and legal checks for new entrepreneurs🎙 She's Lost Control — the podcast for ambitious creatives who are done playing small. 💌 Join #TheChaosClub → www.instagram.com/sheslostcontrolpodcast/