Diverse Perspectives, Powerful Results: Multicultural Marketing Insights

The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear.Reflect societal trends and valuesYou’re able to actually understand more of your audience/stakeholdersInvolve people in appropriate settings and contextCreate tailored marketing content and strategiesBroaden your brand’s story as inclusive of diverse culturesSeptember 15 through October 15 is Hispanic Heritage Month. It’s recognized in the United States, but also in Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Equatorial Guinea, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Spain, Uruguay, and Venezuela. There’s also recognition in the United Kingdom, Canada, and Australia.In this episode we connect with Cuban American Manuel Machado from CCOM Group which specializes in multicultural campaigns.Guest: Manuel Machado, Co-Chair CCOM GroupEmail | X | LinkedIn | CCOM Website |Forbes Article by ManuelLeave a rating for this podcast with one click Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it.Connect with usLinkedIn | X | Instagram | You Tube | Facebook Hey, we’re on Threads under Stories and StrategiesSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show