Diversification, Growth, and Realities of Agency Life with Leah Grinter

In this episode of The Growth Equation, I’m joined by Leah Grinter, founder of Brindle, an agency that evolved from a sole trader marketing consultancy to an omnichannel media performance powerhouse. Leah shares her unique journey from being a CMO licensing her own loyalty program to launching and growing her own boutique agency in a competitive, ever-changing media landscape. We dive deep into how she navigated the challenges of staffing, managing a boutique team fully in Australia, and the critical importance of diversification—lessons that became especially sharp during the pandemic when many clients suddenly vanished.Leah also sheds light on the complexities of omnichannel marketing, why “niching” isn’t always about industry but often about the client type and service focus, and how her team blends digital and traditional media strategies to maximize ROI for clients. We unpack her perspective on maintaining strong internal culture with flexible hybrid work models, how she approaches AI technology in media execution, and her honest reflections on what it takes to sustain growth without overextending resources.If growing an agency or navigating the modern media agency landscape is top of mind, Leah’s practical insights and candid stories will leave you inspired and better equipped.Connect with Leah GrinterCompany Linkedin:https://www.linkedin.com/company/brindle-co/?originalSubdomain=auLinked In: https://www.linkedin.com/in/leahgrinter/?originalSubdomain=auConnect with us. 👇Evolve To Grow: https://m.mtrbio.com/evolve-to-grow