Diversifying your Mobile Game UA with Influencer Marketing (real data included)

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ed Fuller, Matej Lancaric⁠ Youtube: https://youtu.be/CM3Kygj3mcw Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q Agenda 00:00 Epic intro 01:34 Introduction to Influencer Marketing in Mobile Gaming 05:47 The Importance of Diversifying UA Channels 12:14 When to Introduce Influencer Marketing 15:04 Understanding Game Types and Influencer Marketing 20:12 Measuring ROI in Influencer Campaigns 24:20 Creative Strategies for Influencer Marketing 30:48 Best Platforms for Influencer Marketing 36:13 Traditional UA vs Influencer Marketing 41:03 Budgeting for Influencer Marketing 44:37 Post-Campaign Analysis and Insights --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar Edward Fuller https://www.linkedin.com/in/edwardjfuller/ https://mediabodies.com/ --------------------------------------- Takeaways Influencer marketing is crucial for diversifying mobile game UA. Alternative UA channels are necessary due to changes in the market. The right time to introduce influencer marketing varies by game. Not all games benefit equally from influencer marketing. Measuring ROI is essential for evaluating campaign success. Creative strategies significantly impact the effectiveness of campaigns. YouTube and podcasts are effective platforms for influencer marketing. Traditional UA and influencer marketing have distinct differences. Budgeting for influencer marketing should be strategic and flexible. The post-campaign analysis provides valuable insights for future campaigns. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://lancaric.substack.com/p/creative-trends-in-mobile-games-august Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes