Diversity = Dollars. Why Culture-Driven Brands Win (and Others Fail)

from HER Agency · host Brandi Rand

The DEI landscape is shifting, but does that mean the work stops? Not a chance. In this episode, we’re joined by powerhouse Aisha Bean, Chief Diversity Officer at Cashmere Agency, to talk about the future of diversity, equity, and inclusion. We unpack what’s happening in corporate America, why DEI is still a strategic advantage (not just a nice-to-have), and how brands that ignore culture are setting themselves up for failure. From performative black squares to real, lasting impact, we get into what’s changed since 2020 and what’s next. Aisha shares insights on how we can continue advocating for diversity—even when the titles and departments disappear. Plus, the billion-dollar case study that proves DEI isn’t just good ethics—it’s smart business. Tune in to get the real deal on DEI, culture, and the power of staying in the fight. GUEST RESOURCES Aisha Bean IG | @raqibee @cashmereagency LinkedIn | @aishabean Get In Touch with Brandi Rand! IG | https://www.instagram.com/brandi_rand/ LinkedIn | https://www.linkedin.com/in/brandirand/ HER Agency, The Collective Are you a Black woman thriving in advertising or ready to start? Join HER Agency, The Collective—a community designed for you to build, connect, and own your agency with women who share your journey. Let’s have real conversations, elevate our brands, and make space where we belong. Join The Collective Today! Follow Us on IG: instagram.com/heragencypod/ Her Agency is produced by EPYC Media Network

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This episode was published on March 31, 2025.

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