Diving into DOOH Advertising (with Ian Dallimore)

from Adtech Unfiltered · host Noor Naseer

After a dip in ad spend in 2020 due to COVID-19 lockdowns, digital out-of-home is back in a big way, with programmatic DOOH (pDOOH) projected to be a billion dollar category by the end of next year. In this episode, Ian Dallimore, VP of Digital Growth and GM of Programmatic at Lamar Advertising, joins host Noor Naseer to discuss what digital and programmatic buyers should know about this channel, from misconceptions to big opportunities.

Episode metadata supplied by the publisher feed · Published May 1, 2023

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Diving into DOOH Advertising (with Ian Dallimore)

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