DIY Tour Promotion & Digital Marketing with Mick Janzen

In this episode, we chat with Mick Janzen of the folk trio The Janzen Boys. Mick shares his journey from busking to full-time touring, and dives into the DIY digital marketing strategies he uses to build his audience, drive ticket sales, and strengthen direct connections with fans. He breaks down how independent artists can use social media, targeted advertising, and online tools to grow their reach, create opportunities, and build a sustainable career.Catch Mick and The Janzen Boys on one of their upcoming tour dates and connect with them on Instagram, Facebook and their website.About Mick JanzenMick Janzen is a Winnipeg-based folk artist, touring musician, and digital marketer. As a member of the folk trio The Janzen Boys, Mick has cultivated a global fanbase through independent touring, storytelling, and grassroots digital strategies. With a marketing background and a DIY spirit, he has fuelled viral campaigns and consistent sell-outs for The Janzen Boys across Canada and the U.S., and has also worked with artists, such as Ron Pope, on tour promotion ads. Over the last two years, Mick has moved 13,000+ CDs, grown an email list of 8,000 subscribers, and sold out dozens of self-promoted headline shows—including 350-seat rooms in Thunder Bay and the historic Lunenburg Opera House.______________Tune in to the latest episodes of Refolkus, featuring latest music releases from Folk Canada members and Refolkus guests, now broadcasting on CKCU FM 93.1 in Ottawa, CKUW 95.9 FM in Winnipeg and CFBX 92.5 FM in Kamloops.Presented by Folk CanadaHosted by Rosalyn DennettProduced by Kayla Nezon and Rosalyn DennettMixed by Jordan Moore of The Pod CabinTheme music “Amsterdam” by King CardiacArtwork by Jaymie Karn