DIY vs. Hire Out: Setting Up Your Small Business Email Channel

from love, email actually · host Mariangela Ruiz

Setting up an email channel for your small business can feel daunting, but it doesn’t have to. In this episode, I share a step-by-step checklist that makes it clear which tasks you can confidently tackle yourself and which are smarter to outsource. From choosing the right ESP and writing a welcome sequence to buying a domain, setting up automations, designing templates, and tracking analytics, you’ll learn exactly what falls under the DIY column and where it’s worth bringing in expert help, without breaking your budget.

Episode metadata supplied by the publisher feed · Published Aug 27, 2025

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What this episode covers

Launching email for your small business? This episode gives you a clear, no-stress blueprint. I help you separate the tasks you can DIY from the ones worth hiring out so you save time, avoid tech rabbit holes, and get to results faster.

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DIY vs. Hire Out: Setting Up Your Small Business Email Channel

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This episode is 41 minutes long.

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This episode was published on August 27, 2025.

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