DJ Pretty Peech Named Chief Vibe Officer | Jackson News

A Zaxby’s cook in Hattiesburg, Mississippi, named Peech Franklin—aka “DJ Pretty Peech”—just got a major promotion: she’s now Chief Vibe Officer for the Southeast’s biggest franchisee. Rising from the kitchen to lead local marketing, community events, and even DJ sets at grand openings, her viral back-to-school video caught the CEO’s eye. Still cooking up chicken, she’s also serving up free peach tea for customers when she’s on duty—and proving that real brand magic often comes from the people who live it. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/6f545176a6ff3110