DL2022 Naomi Schofield - Leading creative teams into the new normal

Many of us have taken for granted the ability of our teams to show up for work with energy, positivity and a willingness to jump into a room with several other humans for days at a time to swarm on a design challenge. This is not true anymore. Leading design teams in the context of ‘the new normal’ (hybrid teams, fully remote, new resilience challenges) requires us to really understand the principles of design thinking, while re-evaluating some of the practices. In doing this, I have seen an opportunity for deeper empathy, more global collaboration, and found new ways to foster creativity to add to our toolkit of in-person methods.