DMA Events On AI-Powered Trade Show Activations

Richard Foltys, founder of DMA Events, has produced more than 1,500 brand activations for companies like Red Bull, Disney, Barbie, and FIFA. In this episode of Event Experience Podcast, he joins host Rachel Moore to break down which AI-powered trade show activations are working right now, from personalized trading cards to AI-generated photo experiences, and why booth staffing and signage often decide whether an activation draws a crowd or gets crickets. Foltys also unpacks the 18 month novelty window he sees with robotics, how QR code based activations scale lead capture without extra booth space, and his prediction that augmented reality glasses will reshape how attendees interact with a booth. A practical listen for anyone planning next year's trade show presence. For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/rich-foltis-dmaevents-ai-trade-show-activations