DMI CEO Barb O’Brien: New leadership and opportunities for 2022

After more than three decades, 2021 saw new leadership installed at Dairy Management Inc. – the organization that manages the industry’s checkoff program. Barb O’Brien succeeded long-time CEO Tom Gallagher earlier this year. Editor Walt Cooley recently caught up with O’Brien to talk about what changes dairy farmers can expect in the checkoff under her leadership and some of the key issues she believes are facing the dairy industry.