DMR #25: Scott Gallagher – What are the 3 pillars of local SEO?

David: What are the 3 pillars of local SEO? Why are real reviews important? What is rich media and why is that important as well? Those are just 3 of the questions that I intend to ask today's special guest, Scott Gallagher. Scott, welcome to DMR. Scott: Thanks David. David: Scott helps small businesses get qualified leads from the organic channels of the internet. He's co-founder of Local Marketing Source and founder of WON Marketing. Scott, you focus on local SEO, but you don't like to call it SEO, why is that? Scott: That's true. We do. The practice of SEO or search engine optimization essentially is just that it's trying to optimize content to satisfy the needs of search engines. At some point in time in my business career several years ago, I started to look at this and think about what the search engines are trying to accomplish. When I was back in school and spent all this money on getting my university degree I got in marketing, a specialty in marketing with a Bachelor of Commerce and ... David: Was that worth it? Scott: Well, as it is, that's arguable. There's definitely some aspects that I learned. The definition of marketing, David, and this is not word for word, but you can go to Google and get it from the AMA which is American Marketing Association and that's, creating content that has value with an audience and distributing that content to where the audience is going to reside. I took a step back and started to think about that, "Wait a minute ..." David, "... this is just creating content to a customer segment." It really is just marketing.