DMR #33: Kamila Gornia – What particular challenges are solopreneurs facing with digital marketing?

David:    What particular challenges are solopreneurs facing with digital marketing? It is possible for solopreneurs to be everywhere? How does content marketing integrate with e-mail marketing? Those are just three of the questions that I intend to ask. Today’s special guest Kamila Gornia. Kamila, welcome to DMR. Kamila:    Hi David. How are you? David:    Very good, thanks. All the better for you joining me today. Kamila:    Thank you. David:    Kamila is a business coach who works with passion driven solopreneurs to get their mission and message into the world through specific online marketing strategies and mindset support.     So Kamila, what’s the biggest digital marketing mistake that you see solopreneurs making at the moment? Kamila:    I see a lot of solopreneurs is really trying to spread themselves a little bit too thin, especially with marketing. They think that they can do it all at the same time or learn it all at the same time which is, I’m sure you know, not really the case. You can’t learn every single thing and do it well right of the bat. I see a lot of people trying to be in an expert in every single field and then they just don’t succeed at any of it. David:    Not a good idea to try and be everywhere. Does that mean that it’s not a great idea for solopreneurs to be, for instance, on every social network out there? Kamila:    No, that’s not necessarily what I mean. I think it’s great to be on the lot of the social … Most of my background is in social media. I definitely recommend being in social media. What I don’t recommend is if you have no idea what social media is and having no background knowledge about any of it is to start it all at the same time and not get comfortable with one before moving to the next.